IDG Case Histories

3M - Case Study
[ desktop ]

Your name, always within reach.

Client: National hotel chain undergoing reconstruction and image change.

Challenge: Introduce new corporate direction utilizing an in-room gift that would maximize exposure while maintaining a strict budget.

Solution: Item #CM218 Mini-Cube with 2 color imprint on all 4 sides, plus 2 color imprinted top sheet.

Result: Initial roll-out was so successful that individual outlets requested the item be made available for year-round use through their company store.

Cap America - Case Study
[ tradeshows ]

Your name, building traffic.

Client: Automotive Parts Supplier

Challenge: Increase attendance at tradeshow booth and create better database for future communications


Solution: Provide custom cap to attendees that included a tear-off discount coupon for visiting booth and filling out short questionnaire.

Result: 42% increase in traffic and 33% increase in orders placed within one week of the show.

IZOD - Case Study
[ golf ]

Your name will keep you in the game.

Client: International Tournament Sponsor

Challenge: Outfit 150 male and female tournament workers with matching shirts, using a different color shirt each day.

Solution: IZOD Silkwash Classic Pique

Result: Sponsor chose three colors that coordinated with corporate logo and outfitted men and ladies with shirts ranging in size from XS – 3X. Shirt was so well received that it was requested for additional programs.